Top 5 sustainable fashion brands to watch in 2023

Sustainable fashion is no longer a mere buzzword. It has become a full-fledged movement for fashion-conscious individuals around the globe. As consumers increasingly prioritize eco-friendly practices, fashion brands are stepping up to the plate by creating beautiful pieces from recycled and organic materials. This article shines a spotlight on five of the top sustainable fashion brands that stand out as leaders in this growing niche.

1. Patagonia

Patagonia is a brand that has been at the forefront of sustainability long before it became a trend. This California-based brand promotes responsible practices, including the use of recycled and organic materials in its clothing line.

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Founded in 1973, Patagonia has always been conscious of its environmental footprint. From creating the first-ever fleece jacket made from recycled bottles in the early 90s to pledging 1% of sales to grassroots environmental groups, their commitment to sustainability has never faltered.

The brand’s range of products includes everything from men’s and women’s outdoor clothing to travel gear and yoga wear. Despite outdoor clothing being its mainstay, Patagonia’s yoga and athleisure wear have also gained popularity due to the brand’s commitment to organic cotton and recycled polyester.

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2. Eileen Fisher

Eileen Fisher is another brand that champions sustainability with a focus on simplicity and timelessness. This women’s fashion label emphasizes the use of organic and recycled materials in its range of products.

Founded in 1984, Eileen Fisher promotes a circular fashion system where waste is minimized and resources are maximized. The brand’s take-back program, where customers can return their old Eileen Fisher clothes in exchange for a discount on their next purchase, is testament to this sustainable approach.

Eileen Fisher’s range spans from high-quality basics and statement pieces to accessories and shoes. All items are crafted from eco-friendly materials such as organic cotton, linen, and recycled wool.

3. People Tree

People Tree is a pioneer when it comes to ethical and eco-friendly fashion. This UK-based brand is known for its organic cotton products and sustainable practices.

Established in 1991, People Tree was the first fashion company to receive the World Fair Trade Organization product label, guaranteeing fair wages and working conditions for all involved in its supply chain.

People Tree’s range is far-reaching, and includes everything from wardrobe staples to trendy pieces. The brand prides itself on creating stylish, high-quality clothing that doesn’t compromise on ethical and environmental standards.

4. Stella McCartney

Stella McCartney is a high-fashion brand with a sustainable ethos at its heart. The brand is renowned for its refusal to use leather and fur in any of its products, and instead uses innovative and eco-friendly alternatives.

Since its launch in 2001, Stella McCartney has been committed to operating a modern and responsible business. The brand eschews the use of virgin cashmere, instead using regenerated cashmere, and has also introduced sustainable viscose and organic cotton into its collections.

Stella McCartney’s range includes ready-to-wear pieces, accessories, and a kidswear line, all created with an eye on sustainability. It’s the go-to brand for those seeking luxury fashion with a conscience.

5. Everlane

Everlane is a brand that is redefining the way we think about transparency and sustainability in fashion. This US-based brand provides a detailed breakdown of production costs for each product, championing the "radical transparency" movement.

Everlane launched in 2011 with a mission to provide high-quality, ethically made basics at a fair price. The brand sources the finest eco-friendly materials, including Grade-A cashmere, organic cotton, and recycled polyester.

From timeless denim and tees to Italian-made shoes and accessories, Everlane’s range is all about simple, classic pieces that stand the test of time. Their commitment to transparency makes it a brand to watch in the sustainable fashion space.

In conclusion, the sustainable fashion industry is witnessing a sea change, with brands increasingly shifting towards more eco-friendly practices. The aforementioned brands are leading the charge in this arena, innovating and inspiring with their commitment to sustainable materials, ethical practices, and top-notch design. We hope this list inspires you to make more conscious choices when updating your wardrobe.

The Impact of Sustainable Fashion

The significance of sustainable fashion in today’s world is undeniable. As consumers, we have a responsibility to support brands that prioritize eco-friendly manufacturing processes. Buying clothing from these brands aids in creating a sustainable supply chain that advocates for fair trade and ethical practices.

A key aspect of sustainable fashion is the use of recycled materials and natural fibers like organic cotton. Using these materials not only minimizes waste but also reduces the carbon footprint of the fashion industry. Brands like Patagonia and Eileen Fisher have shown that it’s possible to create high-quality clothing from these eco-friendly materials, proving that sustainable fashion doesn’t have to compromise on style or durability.

Another important habit to cultivate is visiting the store or website of these brands to learn about their sustainability efforts. Most of these brands, like Everlane, make it a point to be transparent about their production processes. They provide detailed information about the materials used, the fair trade practices they follow, and even the carbon neutral steps they take to mitigate their environmental impact. This transparency allows consumers to make informed decisions and support brands that align with their values.

Switching to sustainable clothing isn’t just about buying from certain brands. It’s also about changing our consumption habits. We need to prioritize quality over quantity, buying fewer but better-made clothes. This, coupled with supporting sustainable fashion brands, will make a significant difference in the fight against fast fashion and its detrimental environmental impact.


In summary, the sustainable fashion industry is evolving swiftly, with numerous fashion brands adopting more eco-friendly practices. Brands like Patagonia, Eileen Fisher, People Tree, Stella McCartney, and Everlane are leading this revolution, showcasing their commitment to sustainability through their innovative use of organic and recycled materials.

These brands have not only transformed their supply chains to be more sustainable, but they have also taken the time to educate their consumers about the importance of eco-friendly practices. They’ve made it their mission to provide high-quality, durable, and stylish clothing that doesn’t harm our planet.

As consumers, we’re encouraged to continue reading about these brands, visit their stores, and support their efforts. Our choices can create a significant impact on the fashion industry, pushing more brands towards sustainable practices. It’s time we shift our focus from fast fashion to sustainable fashion, making conscious choices that not only benefit us but also our planet.

Let’s remember the words of American author and environmentalist Aldo Leopold, "We abuse land because we regard it as a commodity belonging to us. When we see land as a community to which we belong, we may begin to use it with love and respect." This applies to our wardrobe choices as well. It’s about time we start seeing fashion as a community to which we belong, using it with love and respect for the environment.

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